Use Case

Missed calls lead capture for home service businesses

When you can't answer, Cerlo does. Every missed call becomes a qualified request with consistent intake fields—so you can follow up fast.

The Problem

Missed calls are lost revenue

Your team is on a job site. The office phone rings. No one picks up. The caller hangs up and tries someone else.

Most callers won't leave a voicemail. Even if they do, the message is often incomplete—no address, no issue details, just a name and number.

How It Works

Cerlo captures leads from every missed call

When you can't answer, Cerlo picks up automatically and captures a complete intake.

1

Call goes unanswered

After a set number of rings, calls roll over to Cerlo.

2

Cerlo captures the details

Issue type, address, urgency, and callback preference—structured and consistent.

3

Request sent to your team

Your office gets an email or SMS with a clean summary—ready for follow-up.

4

Optional: booking link sent

Cerlo can text the caller your booking link so they can schedule immediately.

What You Get

Benefits for your team

No more voicemail limbo

Every caller gets a live response—not a recording.

Consistent intake fields

Your team always gets the same structured info—no guessing.

Faster follow-up

Call back with context. Close the job before the competition.

Example

What a missed call capture looks like

Caller:"I need someone to look at my garage door—it won't close."
Cerlo:"I can help. What's the service address?"
Caller:"789 Birch Road."
Cerlo:"When's the best time for a callback?"
Caller:"Anytime this afternoon."
Cerlo:"Got it. I'll send this to the team and they'll reach out this afternoon."
FAQ

Common questions

Does Cerlo book appointments automatically?

Cerlo captures the request and can send your booking link. Your team confirms the final schedule.

What if the caller just wants to leave a quick message?

Cerlo can take a message too. But most callers appreciate the structured intake—it feels more responsive.

How quickly do I get the lead?

Immediately. Summaries are sent via email/SMS as soon as the call ends.

Turn missed calls into booked jobs

Join early access and start capturing leads from every call.